Moshe Strugano Explain How to Conduct Keyword Research

Content and link optimization has become highly natural after the Penguin and Panda updates. Now the question that strikes in the mind of majority of SEO personnel is, how we can combine whole of our experience as well as skills to craft a perfect organic SEO campaign? Personally I believe that quality content is the heart of SEO campaign. Other elements of the campaign also play a vital role and they form the core structure of the entire campaign. 

Most of you will agree with me that an appealing website having informative and quality content and worthy user experience will acquire more attention and important from search engines. Moshe Strugano (Moshe Strugano & Co. Law firm) says, a part from content, website design and the proper usability of SEO also plays very crucial role in the whole process, so make sure that you consider them very carefully. They will not only help you in SEO point of view but also from ROI i.e. Return on investment point of view as well. 

Keyword Research in simple steps 

Keyword Research - Conducting a deep keyword research before staring SEO may seem tiresome to the majority of people, however. If you skip this step then you are actually making a big mistake. Always remember, keyword search is the first and the foremost step in search engine optimization.      

Supporting keywords – having supporting keyword helps you in achieving your desired objective. Optimizing website by using supporting keyword is simple because these keywords are less competitive, so it’s easy to link your website with that keyword. For instance, optimizing your site by using keyword “best doctor in surrey” is easier than optimizing by keywords “doctor” or “best doctor”. The former keyword will work together and will help you to achieve your target. This is the reason why most of the content writers makes use of supporting keywords while writing web contents for their clients.

Get focused – It goes this way, suppose you are instigating sales call and you are willing to know whether the potential customer is actually worthy or you are just wasting your time. You can actually identify the same by using qualifiers. Qualifiers in case of sale comprise of four W’s, they are Who, What, When, Where. Analyzing all these four aspects will give you the appropriate answer of your question.  

Keyword Tools - After selecting the targeted keyword along with the qualifiers, the next step is to incorporate it with the keyword tools. There are a number of different tools available; I personally prefer to use Ubersuggest and Adwords Keyword tool. 

Benefits of hiring a good SEO company

• They implied better strategies and the great expertise in order to bring the genuine traffic to your website;
• They will also help you  in writing the good articles or contents to make your website regaining more popularity and the visibility online;
• They also offer the services that are cheaper and can be affordable; and
• They also have numerous contacts, which might help you lot in promoting the products that you are offering on your website.

Things to be consider before hiring a good SEO company

• If you are searching online, choose the best SEO Company by watching its reviews and ratings;
• Check the list of the SEO services offered;
• Check that the services offered are affordable and suited to your budget;
• Check that the SEO company is well aware about the market trends and the search engine algorithms; and
• Check that the company involves the use of social media in the optimization process.